Pharmacy stores salesforce
A dynamic salesforce of 15 has been exclusively selling to pharmacy stores throughout our domestic market (Greece) which has the highest per capita concentration of pharmacy stores in the EU (1260 persons per pharmacy store). Selling techniques and strategies specifically aimed at this distribution channel have been developed since the establishment of Farmeco Co.

Perfumery stores salesforce
A versatile team of another 4 salespeople target the small-scale independent perfumery and cosmetic store distribution channel throughout our domestic market. Special seasonal promotions are designed for the perfumery and cosmetic stores that run the Coverderm cosmetic camouflage line.

Estheticians beauty-department stores specialists
This salesforce consists of 12 professionally registered estheticians that act both as consultants and salespeople directly to consumers, based in-house the largest chain beauty and department stores.

Market Positioning

Market Targeting

Distribution channels

Promotion tools and techniques

Stationed in both the headquarters of Farmeco Co. in Athens, Greece and its subsidiary company Farmeco srl. in Milan, Italy, an ever expanding global distribution network is operated by our Exports Section. Farmeco Co. brand names and products have since the initiation of the companyâs ÎExport Initiativeâ been exported to more than sixty (60) countries worldwide. Apart from maintaining and motivating our exports partners and accounts, the second most important task for our Exports Section is to strategically plan, prepare and organize exhibitor stands for participation to all major international cosmetic exhibitions around the world. In this way, expansion of the Farmeco Co. exports network is achieved.

Exporting Countries

Participation in international exhibitions

Schemes for export partnerships

Manufacturing

Wharehouse